Skip to content

How WeWard Convinced Venus Williams To Put Her Money Where Your Feet Are

CEO Yves Benchimol: "She definitely understood how a startup works. She said, 'Okay, I want to be a shareholder of this company. I trust it in terms of its image and business. It can be huge, especially in the US and in terms of impact.'"

WeWard Co-founders Yves Benchimol (left) and Nicolas Hardy (far right), celebrate their partnership with tennis legend Venus Williams.

This post is for paying subscribers only

Subscribe

Already have an account? Sign In

Latest