What: Specify is a design API that allows organizations to centralize management of their branding across products and platforms, ranging from a basic website to SaaS applications to mobile devices. Design decisions that lead to changes or updates can instantly be delivered to different teams and platforms to ensure the look and feel remains synchronized and consistent.
Why: Organizations of all sizes face tremendous challenges as product development accelerates and channels multiply. This has made product development far more complex and requires companies to quickly scale product development teams to ensure services look the same and function across all platforms. That includes rapidly adding more designers to control brand identity for consistency. By using a single API to manage that brand design process, Specify wants to reduce the resources needed and make the process more efficient.
Seed Round: €4 million
Investors: Led by Eurazeo with previous investors BPI F3A, 360 Capital, and Seedcamp. Business angels include Clément Vouillon, co-founder of MemoHub, and Didier Forest, Creative Partner at eFounders.
What's Next: The company will use the funding to continue the development of its platform, including rolling out new features this year. The company is hiring.
For a deeper dive on Specify, read this breakdown of their business and platform by Alexandre Dewez of Eurazeo.