Trace for Good: Revolutionizing Traceability and ESG for a Sustainable Future
Trace for Good wants to bridge the gap between ambition and action in the space between sustainability and environmental regulation.
Co-founded in 2022 by Léa Gillet and Laura Bréban, Trace for Good focuses on the fashion industry, a sector with a significant environmental impact and a growing set of regulatory requirements. The company's SaaS platform allows companies to manage traceability and compliance by centralizing product and supplier data.
On the heels of a €3.5 million Seed round raised in November, the company is accelerating its product development and laying the groundwork for international expansion.
“Fashion is one of the most regulated sectors for sustainability, especially in France, with legislation like AGEC (NDLR a law to fight against waste and promote the circular economy) pushing brands to adopt more transparent and sustainable practices," Gillet said. "For many of our 50 clients, who are primarily fashion retailers, this is no longer a choice but a necessity.”
From Inspiration to Innovation
Gillet and Bréban met over a decade ago during their studies at ESCP Europe. The pair found they had a mutual interest in impact and accountability.
After Gillet received a double degree in engineering at Centrale Paris, she eventually relocated to San Francisco to work in venture capital for Greentech Capital Advisors. Returning to France, she and Bréban, who had previously worked in consultancy focusing on supply chain-related topics, felt that something was missing in terms of product data availability, for consumers, but also for brands and retailers themselves.
“We started to feel deeply concerned about over-consumption and began brainstorming ways to make meaningful change, starting in the fashion sector because it has so much impact and tells so much about how we consume in general," Gillet said. "We saw a clear gap in the tools available to brands for managing ESG data and collaborating with suppliers, so we decided to take action.”