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How AI Is Transforming The Future Of Retail

Paris Retail Week 2024 embraced AI as its major theme. The technology is poised to rewrite the rules of the game across all aspects of the industry.

,   and  Chris O'Brien
5 min read

The 2024 edition of Paris Retail Week emphasized the growing impact of AI on the retail industry and underscored the importance of innovation, sustainability, and consumer-centric approaches to shape the future of retail.

The message from organizers was clear across three days of presentations: As AI continues to evolve, retailers are poised to embrace its capabilities while ensuring that human interaction remains at the core of the shopping experience.

In advance of the event, Havas Commerce et CSA Data Consulting presented a study to journalists that explored how AI is reshaping retail experiences and consumer behavior.

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