“Must try harder!” was the resounding message that echoed through Olivia Grégoire’s opening speech at the October launch of French Tourism Tech, France’s latest national startup program.
As Minister for Tourism, Grégoire emphatically urged French travel and tourism tech startups to step up their performance as she unveiled the first 15 companies chosen to participate in the program, set to run from January to June each year. The selected startups stand to gain from comprehensive training, advisory, and promotional support, with the ambitious goal of not only enhancing their success but of potentially birthing the next French unicorn.
The call-to-action was clear, but why the firm tone? Let's take a closer look at France's Travel and Tourism Tech Sector.