What: Kiliba has developed a module that automates the marketing process from creating an email to distributing it. Its AI-driven "smart automation" is designed to allow greater personalization of campaigns while greatly simplifying the marketing experience. Retailers can plug Kiliba directly into their CMS and the module captures the site's design elements for the email campaign. Kiliba then tracks 22 scenarios based on the target customer's profile and then optimizes distribution for time and geography.
Why: While the amount of marketing data has exploded, retailers are having a harder time leveraging it to improve marketing campaigns. According to Kiliba, more than 80% of emails are never read. With greater personalization, Kiliba believes it can drive a higher open rate which in turn leads to a greater return on marketing dollars spent. At the same time, marketers can reduce the volume of emails by being more efficient, which makes their marketing feel less intrusive.
Who: Co-founders are Amaury de Larauze and Arnaud Becker. Both were previously co-founders of MarTech startup Belacom.
Seed: €7 million
Investors: Otium Capital, FrenchFounders, and Bleu Capital and business angels Alix de Sagazan and Rémi Aubert (AB Tasty founders), Nima Karimi (Silvr), Thibaud Hug de Larauze (Back Market), Geoffroy de Becdelièvre (Marco Vasco) and Bertrand Jelensperger (TheFork).
What's Next: Launched 18 months ago, Kiliba now has €1 million in ARR and 400 customers. The company will continue to focus on smaller online retailers (less than €10 million in annual revenue). Kiliba will use the funding to enhance its technical infrastructure with a new CMS. The company is also hiring data scientists and sales representatives.
