What: Vibe has developed a platform to simplify advertising purchases on Connected TV and Over The Top media services. Clients who want to place ads can register on Vibe and use its wizard to select from more than 400 partners, such as Pluto TV and Fox News, choose demographics and geographies, and then measure the ads' performance. The goal is to create a self-service experience that doesn't require marketers to master a series of complex tools.
Why: Digital media placement has become increasingly complex as the number of streaming platforms has proliferated. At the same time, traditional TV advertising has typically remained the domain of only the largest brands that had budgets to reach massive audiences. By making the purchasing process more accessible, Vibe wants to democratize advertising to allow smaller businesses to reach audiences on larger platforms. The company has 100 advertisers in the U.S. and projects it will have 1,000 in 2023.
Who: Co-founders are Arthur Querou and Franck Tetzlaff. The pair had previously co-founded automated trading service KMTX, which was backed by Elaia and acquired by Seedtag in July. Tetzlaff was also a co-founder of Doctolib, MakeMeReach, and Kobojo, and served as CTO of Frichti. Querou was co-founder of Adikteev.
Seed Round: $6.35 million
Investors: Elaia led the round with a cohort of business angels.
What's next: Vibe will use the funding to expand in the US market, continue product development, and grow its team.